OUR STORY

Most men have never owned a shampoo created specifically for them.
So we decided to change that.
Working alongside leading British hair experts, we developed Credence exclusively for men's hair - combining exceptional hair carewith refined masculine fragrance.
Because confidence doesn't need to shout.
It's felt in healthy hair.
It's noticed in subtle fragrance.
It's remembered when someone is close.
CREDENCE.
MADE TO BE CLOSE.
DISTINCTIVE BY DESIGN
Inspired by fine fragrance rather than traditional shampoo, Credence was designed to look as good in the bathroom as it feels to use.
Clean lines. Distinctive colours. A premium finish.
CONFIDENT. CONSIDERED. DISTINCTIVELY MASCULINE.
AWARD-WINNING SHAMPOO FOR MEN
Credence was recognised by the Beauty Shortlist Awards as Best Shampoo for Men.
Independently judged, the award recognises the quality and performance behind Credence

THE CREDENCE DIFFERENCE

EXCLUSIVE NATURE BOLSTER™

A blend of naturally derived ingredients developed specifically for men's hair

Precision formula

Only ingredients chosen to benefit men's hair. Nothing unnecessary

hair that looks and smells exceptional

healthier-looking hair. Refined masculine fragrance. Natural confidence

HIGHEST RATING FOR SKIN COMPATIBILITY

Achieved THE highest RATING FOR SKIN COMPATIBILITY

JUST RIGHT
The quick look in the mirror.
The feeling that everything is working.
Healthy-looking hair.
A refined scent that stays close.
Quiet confidence, every day.
CREDENCE.
MADE TO THRIVE
Shop now