OUR STORY
Most men have never owned a shampoo created specifically for them. I thought it was time they did.
Much of the haircare men use is developed with heated, coloured and treated hair in mind. I wanted to start instead with the needs of men's scalp and hair - caring for the scalp as the foundation of great-looking hair.
Working with leading British hair experts we created Credence to care for the scalp, cleanse effectively without stripping the hair of its natural oils, lightly condition - leaving hair strong, lustrous and naturally easy to style.
And it needed to smell exceptional. So we created three fine fragrances using real aromatic essences and masculine notes, designed to leave a distinctive, subtle scent in the hair.
I wanted Credence to make a difference you could see, smell and feel. We hope you enjoy it.
PHIL ANDERTON
Founder
DISTINCTIVE BY DESIGN
Inspired by fine fragrance rather than traditional shampoo, Credence was designed to look as good in the bathroom as it feels to use.
Clean lines. Distinctive colours. A premium finish.
CONFIDENT. CONSIDERED. DISTINCTIVELY MASCULINE.
AWARD-WINNING SHAMPOO FOR MEN
Credence was recognised by the Beauty Shortlist Awards as Best Shampoo for Men.
Independently judged, the award recognises the quality and performance behind Credence

THE CREDENCE DIFFERENCE

EXCLUSIVE NATURE BOLSTER™

A blend of naturally derived ingredients developed specifically for men's scalp and hair

Precision formula

Only ingredients chosen to benefit men's scalp and hair. Nothing unnecessary

hair that looks and smells exceptional

Great-looking hair. Refined masculine fragrance. Natural confidence

HIGHEST RATING FOR SKIN COMPATIBILITY

Achieved the highest rating for skin compatibility

JUST RIGHT
The quick look in the mirror.
The feeling that everything is working.
Great-looking hair.
A refined scent that stays close.
Quiet confidence, every day.
CREDENCE.
MADE TO THRIVE
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